Group 35: Chloe A Morgan

Showing posts with label Chloe A Morgan. Show all posts

Friday, 21 January 2011

Q4. What have you learned from your audience, feedback?

Here is the wordle of the comments from the class feedback.
I think the only thing I would change would be the transition between the band performing and the black and white scenes, because I thought at times, it was a little bit slow and I think it needed to be slighter quicker.

Here is some feedback from the cinema viewing. Overall, it was generally good feedback, but there was one or two improvements that they note, which I would definitely change if i were to do it differently next time.

Because we had a clear idea of what we wanted to do, it was straight forward, what we were going to film and exactly what we wanted. We didn't film at any random time, we took consideration to what we intend to do.
Having this feedback, it does make me look at it in a different light, because at the time, we didn't realise the little detail that could've been improved, and now that we know, we would've been more careful. Also, I leant that how miss en scene is very important, because we didn't think of that - the clothing. One of the comments were: 'Michael is the only one wearing colour', which obviously distracts the eye, so net time, we could plan it next time and to dress in certain colours. Another comment they said: 'I like the held camera in the black and white scene, because it looked good and was effective. it gave it a personal touch to it.' So, here, I wouldn't change it, because i think we achieved what we aimed and other people noticed it too.

Q3. How did you use media technologies in the contruction and research, planning and evaluation stages?

I used media technologies by using vide cameras (with memory cards, obviously). That came n really handy because it allowed us to record with sound and had a good picture on it.
I also used blogger for the planning process, research (on google which was helpful and get useful information and change it iNto my own words.) and evaluation. I think the blogger works well, because it's like an on-line diary, where you put in everything- links/embedded videos, pictures anything. That helps a lot for what we were doing - keeping in track of what we've done.
The sites I used were: Youtube, to get an embedded video or a link of a particular song, or screenshots. Google images to get ideas and influences for the album covers of the band or researching the digipaks that were an inspiration to me. Wiki, to get precise information about a certain band that influenced me, or the precise dates of the album names/dates (year). Sometimes a band's official website to get more information and ideas for my ancillary. That was really interesting because all of them are different, and I had to be careful which ones I looked at, and it definitely gave ideas for our video and my ancillary. For example, I used Young Gun's official website, because of the genre and music was similar to our one.
For my ancillary texts, I didn't use Quark, however I did use Photoshop for both my advert and digipak. I decided to use Photoshop, because the effect I wanted to create - which was the black circle around the picture - old only be used on that programme. Also, I wanted it to look in a specific way and how I could easily put certain things together. I used to feather effect to do the black circle, and I drained the colour from the shoes and guitar to give it more of am impact and emphasising the object in it - shoes and guitar. For the feather effect, i dyed the background black and cut a circle in it, then transferred it to the picture I wanted over.
I used final cut pro for editing, which worked really good. We used the cross-fade transition between the performing band and 'real life', showing the contrast between the two and how time passes. Also, showing the differences and how it gave a 'homely' effect on it, making it seem more personal. Another thing, we slowed those scenes down (black and white), emphasising what was happening behind the stage. We didn't use a green screen as we thought that it wasn't necessary and it wouldn't work with the song we picked. Also, we wanted to keep it simple and not add a lot of things on our video, as we thought it would ruin the 'look' and green screen is mostly used for pop videos.
We did do an animatic, which was effective and told the story similar to how we made it final. it wasn't that different.

These are the sites i used to help me with out video and ancillary texts. i found them very useful because it gave ideas and influences to do my own one, and precise information. :)

Tuesday, 18 January 2011

Q2. How effective is the combination of your main product and ancillary texts?

I think my promotion packet works really well, because I used the black and white effect on the back and front cover, which links to the 'home' video in our clip. There is a picture of the guiter that is shown in the video clip that is also in the digipak. Another thing was for the advertisement, I have the lead singer on the front, with mirco-phones are wrapped around him. There is a black circle around the singer as well, linking with the digipak, so people have a clear view that it's related, showing the audience that he's the band's identity. People can recognise it immediately. I used the same fonts as the digipak cover, so the audience can see it's for the same band. I think my main and ancillary texts are successful because it's easy to identify with the style and format. Another thing, there was a lot of of the colour black in our video (especially in the black and white 'home' scenes). That's where I wanted to show the consistant showing of the colour in my ancillary. I think my target audience would be attracted to them because it has a clear fit with the genre of the music, the colour is suitable for the band and there's a constant repetition of the theme. The colours I mostly stuck with were black - obviously, grey and black and white, blue and green, as well as colour. I made it quirky, different - mostly by adding the black circle around it, like it's closing in, a 'rock' effect and the band is 'indie' effect. Another thing is that it's completely directed at the audience, and it's obvious what genre it is, so other audiences would know the differences. Here are some screen shots of our video which links to my ancillary texts. :)

Here are some of the screen shots from Youtube of the bands that influenced me with the music:
This one is Mcfly 'Tansylvania'. Here, I got the idea of the black circle for my ancillary texts where I thought I woud be really effective and different to other videos, making it seem like it's an 'old reel of film' and to add a bit of 'gist' to it. :)

This one is Alter Bridge 'In Loving Memory'. I got my ideas from this song to use for our video and my ancillary texts. Making it homely, but as if there was something 'missing'.

Saturday, 15 January 2011

Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Here are some embedded videos of the bands that influenced me for our own video.

These were some of the digipaks that influenced me for my own one. :)

Friday, 14 January 2011

Reflection of Digipak and Advert.

I think that overall, my digipak and advert worked well, because it gave the hint of indie and rock mixed together. My plan orginally was to do a black fading circle around the edges , making it look like the audience is looking through their lives, and also that it was giving VIP access to the audience, showing what kind of life they have outside the world of performance. Also, I thought that I would keep the colours to minium. When I came to doing the actual digipak, I think it worked well, because it was exactly how I wanted it to be and it looked really effective. Same goes to the advert as well. I wanted to give the fact that it was 'misty', in a way. like you can see what's happening - or going on - but not sure on what. It pulls the audience, wanting to know more.I went through my albums at home, and I thought that Stone Sour - Audio Secrecy 2010, had a good cover, and it linked with the 'misty' effect which I thought it would be good for my digipak. Also another one I thought was Kings of Leon's album. So, I mixed their ides together with mine, that gave me my idea of my final product.

Analysis of 3 Digipaks that relate to our genre.

The three genres of digipaks that I chose that related to our genre were:

Young Guns - All out kings are dead album 2010, You Me At Six - Take off your Colours 2008 and Alter Bridge - One Day remains 2004.

You me at six is indie rock and I thought that It was similar to our genre and the beat is sometimes slow, and fast. Young Guns is more of a rock band, but they have a very slight indie element to it, which again, attracts the audience who is interested in indie/rock. This links with Alter Bridges' album. However, Alter Bridge is a rock band, where it shows the dark side of life and with a lot of meaning to it. Whereas the other two (but mostly YM@6) is a clear understanding of what the story is.

I thought that all of these bands have met the aims that is attracted to certain audiences and has matched with the genre we picked. :)

Friday, 7 January 2011

Do's and Don'ts.

For my work, I knew that it wouldn't work if I used a lot of colours, as it would be distracting and it wouldn't suit the genre of the band, which is indie-rock. Also, I wanted to do darker colours, because I thought it would look better and knowing I won't be able to use pastel colours, I ended up with black, blue, green and black. I chose these colours because it shoed the rock side of it, and also I wanted to put in a little colour, to show the joyous and 'colourful' life of being in a band, that has just started, showing he excitement but the more 'darker' days essentially, to show the low lights of being famous.
What I knew would work was the black circle round the picture, because I wanted to give the effect that the audience is looking through the hole and almost as if they're spying on the band and their lives. Like what a papparazi would do, always on the look out. Another thing is that if I kept it simple, I knew it would attract the audiences eyes, because it's different and if it's too colourful or too much on the front cover, especially, people wouldn't be interested in it. I thought carefully about each style (indie and rock) and what they would like and how I could mix it together. For the rock part, I knew I had to add darker colours, and for indie, it would be normal colors (e.g: blue, red), and would not use light colours.

Mock-up Digipak

For my digipak, these were some ideas I quite liked, and decided I would put the pictures together and get the best one, depending on my options of what I can get and if I can do it...
At the end, I decided that the shoes would be the front cover, or either the close up of the guiter. I wanted not to put the band on the front cover, as I thought it was more symbolic and mysterious a little. Also, I wanted to show the band daily life, instead of just having the faces - it would be more creative.. :)

Digipak and Advert! (and tour dates!)

Friday, 26 November 2010

Production: Final Edit.

Friday, 19 November 2010

Production: Rough Cut.

There are a few things that we need to change in terms of editing from the feedback given by the teachers. These are:

1. Keeping the same transitions constant, at various points there are fades from black where there shouldn't be.

2. Some clips need to be cut a few seconds earlier as they begin to zoom in at times.

3. A fade should be used to start and finish the music video.

4. In some shots the instruments aren't in time with the music or they aren't being played at all, they need to be put in sync.

Thursday, 28 October 2010

Production: Filiming Day One.

Our first filming day went really well, we filmed all shots and angles that we felt would do the performance aspect of the music video justice. Even though the performance space was on the small side, we thought that it still looked pretty effective and puts the band where it is at in the world of music - forthcoming. Without having looked back at the footage, the only problem we have encountered so far was the dropping out of the drummer at the very last minute, and so we had to get George to play the drums with no experience. Above are a few of the photos we took while on shoot. some could possibly be used in digipaks and adverts.

Friday, 15 October 2010

Wordle

Planning: Pitch.

Tuesday, 12 October 2010

Planning: Animatic

Sunday, 10 October 2010

Copyright request

Letter sent to record label.
EMI records
EMI House, 43 Brook Green
London
W6 7EF
Dear, Sir/Madame
Request for Copyright Permission to use part or whole of: “shooting star" by Air traffic
I am a student of A Level Media Studies and for my Advanced Portfolio I will be working in a group to produce a promotional package for the release of a new album track. I would like to request permission to use the above track for this project.
The finished project will not be made available publicly and will be used solely for coursework purposes. The holder of the original copyright will be fully acknowledge in the finished project.
If you do not hold the rights for this song I should be grateful if you could forward this request to the appropriate person, or return it to me with the contact details in order that I might approach the copyright holder directly.
Yours faithfully
Kirsty Phillips

Thursday, 7 October 2010

Audience Task

For our audience, we're hoping it attracts young people more, because of the genre, especially the indie/rock type of people.
But, then again, it could go for any age.

Planning: Our Media Mood Board

This is our Mood Board. It puts all of our influences of genre, clothing, audience and locations together (Paramore, You Me At Six, Indie Rock, Massive crowds, Moshing, Drums, Guitars) in one place. This shows who we are, what influences we have in our own preference of music and what is going to influence our music video.

Tuesday, 5 October 2010

Final Song Choice.

We picked Air Traffic's 'Shooting Star'as our final song.
We haven't quite planned out our narrative, for now, and how it'll be different from the actual clip itself, however we're thinking of filming London -either in the day or night - and speed it up in the editing. Fast and slow editing. Also, the part in the clip where everything slows down, we're comsidering that. Also, we're planning no to do the cliche thing where boy meets girl and falls in love, we want to make it creative.
Also, we're planning to book a studio, where we can film the band...

Monday, 4 October 2010

Short list of potential songs.