Describing the initial ideas for digipak and advertisements.

My initial ideas for my digipak is I would either get a big picture of the band or the lead singer and put some effects on it like black and white or something else that would make it have the indie vibe. However for the cover that goes on the CD I want to do something creative like cigarettes buts that make it look like an ash tray like Arctic Monkeys album ‘Whatever people say I am I’m not’  I will not however use this idea but maybe have pictures of different instruments or loads of mini stills from the video. I think I may produce a 6 or an 8 digipak to gain more marks. By having these sorts of ideas I believe that it will create the indie effect and therefore meet my target audience and will get interested in it. 

Also in my digipak I will have a poster of the band. to make it a unique item for fans of the band to have to put up on there bedroom wall. 

I will also advertise my digipak on the Internet to connect and reach my target audience and hopefully reach a wider audience as so many people use the Internet. I may also decide to advertise over the radio for music fans.   

Planning : Pitch 13,14 and 15

13.For our 3 products we plan to use digital technology by doing a radio interview of the band to promote this single of shooting star to get across to their audience and to increase sales. Also we was planning on posting on facebook of our single to and advertise maybe on the Artist Facebook page to get across to their fans as only their fans will be able to see this page and will go out and buy this single. 

14.We have used conventions of real media text like radio interviews, digipacks which real music artist use. The difference between all these three are the digipack will be what people actually buy and i want to do something creative with an indie twist and the rest are actual advertisements to get the single out to the public.  

15.In A2 we have looked at production in a different way to A level because in A level we was looking at prediction of films and this is usually done in big budgets so the production like adverting would be everywhere. However with music video we are looking to advertise on the radio unlike film, also unlike film and A level at As we are looking to do a digipack and look to advertise online and of course produce a music video. 

Production: Filiming Day One.

 

Our first filming day went really well, we filmed all shots and angles that we felt would do the performance aspect of the music video justice. Even though the performance space was on the small side, we thought that it still looked pretty effective and puts the band where it is at in the world of music - forthcoming. Without having looked back at the footage, the only problem we have encountered so far was the dropping out of the drummer at the very last minute, and so we had to get George to play the drums with no experience. Above are a few of the photos we took while on shoot. some could possibly be used in digipaks and adverts. 

Storyboard

 

This is the storyboard that we had to do to show how we plan to make our video work and what sort of shots we plan to use in our video.

Planning: Main Filming Location.

On Monday the 18th of October, myself and Michael officially booked our main filming location at the Roundhouse. We were shown around the facilities available for us to use at a small fee. We discovered that if we wanted to, whilst filming, are able to use programs such as Final Cut Pro in their media labs. This could be used to our advantage as we will not have to wait until we get back to college to find faults in our footage.


One thing that could be a disadvantage is the overall size of the rehearsal rooms: they are very compact and they are poorly decorated and brightly light. Though I think we will have to use an idea suggested by teachers, which is putting curtains/fabric around the areas of filming so that we can have a plain and clean looking background. It needs to be discussed whether or not to use black or white backdrops. Today I have been emailing requestin permission to film footage outside a number of small gig venues to be edited into music video.

Planning: Storyboard

This is the final storyboard that we have come up with and will be the main basis of the production of music video.

Planning: Pitch 13, 14 and 15.

13. How do you plan to use digital technology?

The internet : facebook, youtube, blogs, band website etc. 
Analogue and digital radio.
Photoshop 
Editing transitions and effects (final cut)

14.  How have you used conventions from real media text in your planning? 
We have had to analyse a number of official music videos and from this we have been able to take certain aspects and adapt them to fit our own. We noticed that close ups are vital and so we have aimed to use a vast amount. Also, the pace of the editing cuts to the beat of the song. For indie bands, their CD and digipack covers tend to have photographed artwork, with a range of graphics over-layed.   as opposed to pop genre artwork being more animated. 

15. What have we learned about research and planning?

We found planning for A2 more difficult that AS. Mainly because we have to request permission to use a number of locations and the  song itself. The video and the planning would not be possible without permission. Using final cut is not as simple as last year; we have be showed how to correctly time the track to the performance on the video.