Friday 8 October 2010

Illustration, Amplification and Disjuncture

1) Illustration: - This is where the video tells the story of the lyrics.

2) Amplification: - Occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning.

3) Disjuncture: - This is where there is little conncetion between the lyric and video or where the video contradicts the lyric.

Illustration: Miley Cyrus - Fly On The Wall :

This video fits the Illustration category because the lyrics are about the paparazzi and them watching everything that Miley makes, which completely relates to the video because she is being followed by the paparazzi; they're basically following her around with cameras.

Amplification: Paramore - Misery Business:

This video fits the amplifcation category because the lyrics of the song fit with the video, but the video uses different illustrations to add more meaning into it; for example, we get to see who the character is in the video, and have no need to create an image of the mean girl in our heads (we would if we only listened to the song) becuase they've created one for us.


Disjuncture: Katy Perry - California Gurls




This video is an example of disjuncture because it bears no relation to the song; the lyrics are about California, but the video is using sweets and is sweet themed. This therefore has no relation to California; however the only relations to the lyrics in the video are the girls weraing daisy dukes and the heart with the letters CA (Abbrevation for California) inside at the end of the video.

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