Research: Advertisement Analysis

This advert uses the image on the album cover as a visual link. This allows buyers and fans of the CD/digipak to instantly know what it looks like. The bright and bold colours help with this and are usual for the indie/rock genre (shown below also). The font is not as bold as the image and at times quite small, but colours allow it stand out more so. This entire advert relies on its relationship with the CD cover to attract its audience.

This advertisement uses a similar colour scheme as the above, but uses it to create a dark atmosphere. It features an image of the band members and the CD cover it is advertising. The text on the poster is capitalized and makes it stand out, particularly the bad name in white on black background. The image has been edited to fit a pop art theme which is seen of the rock genre, like on The Beatles albums.

Both digipak and advert employ the same colour filter over the images, the advertisement features an image of the album and  the band, this create different a relaxed atmosphere and can give an indication of the relaxed styles of the rock genre they produce. The clothing the band wear is one thing that gives away the genre also,