Research: Review of Previous Students Work.

There are many different aspects to consider when planning and producing a music video, but there are certain aspects of which are expected to be followed and used:

- Holding shot steady where appropriate
- Framing shot appropriately
- Variety of shot distances
- Material is appropriate
- Appropriate mise-en-scene
- Editing to make meaning clear
- Varied shot transactions
- Using sound with images and editing appropriately

To give us an insight into how to address these aspects we were shown a range of highly graded work of previous years to illustrate how they are all needed to create a successful music video. Out of all of the videos shown the one I enjoyed the most and, I think, applied to majority if the aspects of the above list was of the song 'Naive' by The Kooks. The Kooks are an indie band and aim there music at a general music loving audience, as a fan of their music i am aware they do seem to attract a younger section of society, maybe between 13 - 25. Conventionally their music video are a mixture performance and narrative forms and typically in black and white.

The student who produced her own version of the naive video seemed to have take on the conventions that apply to other videos of the kooks and other artists of the same genre of music. The video appears to have been well planned out and well thought about before production. This is clear through the narrative within the video. It shows a woman to be turning down a visit from her boyfriend, she thinks up an excuse and makes her way to another man. This narrative is interrupted by a performance by who we assume is the artist. The lyrics seem to link directly to the performance and narrative within the video. 

What makes the video good and pleasurable to watch id the use of editing. Compared to the simplicity of the rest of the video the editing used is very complex. A number of dissolves and other transitions used and the cutting is generally on the beat of the song. The video is fairly balanced between performance and the narrative and this add extra emotion to song. The video gives a clear representation of male and female and in some ways conforms to some stereotypes: that women are unfaithful and will do all that they can to hide things. Where as the man is seen as hurt and a loving person.

Susuana from 283goswell on Vimeo.