Evaluation: Q3 How did you use media technologies in the construction and research, planning and evaluation stages?

 Throughout the construction and research, planning and evaluation of the main product and ancillary texts I used a number of technologies to produce the best quality products possible, besides using video camera and tripod, lighting and digital camera.

Final cut:

Throughout the production of our music video, final cut played the most important role. This program allowed us to cut our recorded clips of performance and narrative and piece it all together on a simple timeline. This program also allowed us to change the appearance of our video clips in the screen shot to the right you can see how we removed the colour from clips - this is how we wanted the audience to distinguish between performance and flash back scenes. To achieve this we had to use the video filter 'desaturate'.








 We also changed the speed of a number of shots throughout the music video but using the modify 'change speed' tool. This allows us to slow the rate of the clip and also of we wanted, to reverse the clip. We also used the effects tool to place transitions at various points in the video to smoothly change between performance and black and white. Final cut also allowed us to lip sync the original track with the clips that we recorded. This was done by placing markers on each clip at the same point so it could easily be matched and in sync.

                                                                                         Photoshop:

Photoshop like final cut, played the most important role in the creation of both digipak and advertisement. I used various tools within the program to completely distort the original images I photographed, such as 'stamp' and the paint bucket tool in areas of photos to change their colour and effect. I cut out parts of photographs and changed their orientation to fit my ideas.

Photoshop also helped to create images for the animatics made for the evaluation stages to show comparisons between other videos and my own work by dragging similar images onto a blank file and saving them as JPEGs and importing them into movie maker.

Photoshop also helped to create images for the animatics made for the evaluation stages to show comparisons between other videos and my own work by dragging similar images onto a blank file and saving them as JPEGs and importing them into movie maker.

Movie Maker:
I used windows movie maker to create the storyboard animatic during the planning stages, by simply dropping photographs of the drawn storyboard onto a time-line and then adding audio by importing tracks from itunes. To illustrate when we wanted each shot to be used and how we wanted to cut to the beat.
I have also used movie maker in the evaluation stage, creating animations with voice overs explaining processes and ideas.

The Internet:

The internet has allowed me to use many sites throughout planning, production and evaluation.

Youtube is one website that has allowed me to research music videos of the indie/rock genre so that I could identify and use conventions our my own. by typing band names into the search bar, for example "Kings of Leon" As a group, we also used youtube to create our shortlist of songs that we wanted to use at the very beginning. To get the official version of the song we chose, after searching it, we used you tube to download the track and import into final cut to use in the production stage, using the download tool and also used youtube to embed the music videos directly into blogger so that the video is watchable directly on the blog.

Google images allowed me to research all areas of advertisements and digipaks. By typing only band names , eg "Pigeon Detectives"into the search engine, from this got hundreds of images of the bands, digipack and adverts and from this I could identify conventions and colour schemes of the genre.

Blogger has allowed me to blog progress of all stages of this unit so that fellow group members, peers and teachers can see and check on all progress by opening our group blog page "group 35" The blog has allowed me to upload and import photographs and movies/animatics that i have made through the uploading tools provided in the tool bar. We're also able to embed music videos from youtube by pasting the embed code into the blog post.